Everything About the Truck Advertising Process

Truck advertising is an effective way to increase the visibility of your brand. However, before embarking on this process, it is important to understand the concepts of truck and outdoor advertising.

The word TIR is the French acronym for "Transportation Internationale Routiére" and refers to large trucks, usually used for freight transportation.

Outdoor advertising, on the other hand, includes promotions on streets, alleys and roads using vehicles such as billboards and totems. This type of advertising has been used since the 1740s and is still used effectively today.

Truck advertising is a marketing model born from the combination of these two concepts. This model aims to promote brands by using the large surfaces of truck trailers as billboards.

What is the Truck Advertising Model?

The truck advertising model consists of vehicles traveling on designated routes and carrying billboards designed in large sizes. These billboards are an effective advertising tool that gives advertisers a return on their investment.

Truck advertising vehicles, which are usually traveling on highways, are equipped with remarkable visual elements and make outdoor advertising of the brand.

What are the Truck Advertising Area Dimensions?

The truck advertising space has a standard width of 13.60 meters and a height of 2.75 meters. These huge advertising spaces, which can be printed on both sides, allow your brand to be displayed in an area of 70 square meters.

What are the Costs of Truck Advertising?

The costs faced by brands that want to advertise trucks can be categorized under three main items: design costs, tarpaulin costs and rental fees.

The design process is an important step that determines the success of the advertisement and should be done by experienced hands. Tarpaulin costs vary according to the print quality and material, while rental fees vary depending on the location and traffic density.

What Should Be Considered in Truck Advertising Designs?

It is important to use little and effective information in truck advertisement designs. Short and concise messages should be preferred instead of long texts. The use of visuals is also very effective and can increase the attractiveness of the advertisement.

What are the Advantages of Truck Ads?

Truck advertisements have many advantages over other types of advertisements. In particular, truck advertising vehicles, which are constantly in motion, ensure that the advertisement reaches the target audience continuously. In addition, thanks to their large size and attractiveness, more visibility of the brand is ensured.

How Can I Advertise a Truck?

Brands that want to advertise trucks should consider many stages from location selection to design. Working with a professional company can increase the impact of the advertisement and ensure successful results.

Truck Advertising As ITALOG, we have been providing professional truck advertising services throughout Turkey and Europe for many years. You can contact us to promote your brand in a more visible, effective and striking way.